Despite many studies on media consumption in the domestic sphere, few studies have been conducted in the driving context. Based on the author’s research paper titled “In-vehicle radio listening patterns of Bangkokians” which collected data from a sample of 438 drivers using questionnaires and 19 drivers plus 13 companions using in-depth interviews, this article “Who controls radio listening in cars?” aims to understand connectedness of power relations and radio listening in cars.
In the domestic sphere, it is found that masculinity tends to control media program choices; in-a-car context, nonetheless, power to choose radio choices is normally under the drivers’ control. However, drivers do not have a monopoly on choosing program choices. They usually indulge children, lovers, and bosses in order to strengthen relationships between them and companions. Thus, age, gender and intimate and hierarchical relationships affect power control over radio choices in cars.
Additionally, a sense of car ownership plays an important role in the exercise of power. If drivers do not drive their own cars, they will lose or lessen power to control car radio preferences.
Keywords: Radio listening, Power relations, Car
Phatteera Sarakornborrirak, Thammasat University, Thailand
Stream: Arts & Humanities
This paper is part of the ACAH2013 Conference Proceedings (View)
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