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Deena Nirmala Putri Soedikto, Gadjah Mada University, IndonesiaAbstract
Young people face many challenges which impact their lives, yet they serve as critical agents of transformation. Through innovative and locally rooted solutions, young people in Indonesia engage in the practice of green entrepreneurship, which not only addresses environmental challenges but also actively shapes new cultural norms around sustainability. In their reflexive practice, they identify problems and offer solutions through enterprising activities, yet at the same time exercising their contextual sensitivity and the ability to navigate both enabling and constraining factors. Using a narrative case study approach, qualitative data were collected from nine founders and co-founders of green businesses in several cities in Java and Bali, Indonesia. In-depth interviews were conducted online to gather rich, qualitative insights into their journeys. The result reveals two key themes: 1) types of innovation by young people through their green entrepreneurship, and 2) enablers and constraints related to their innovative practice. These findings are further analyzed using the concept of reflexivity (Archer, 2012; Beck, 1992). The analysis indicates that reflexivity is crucial for young people to navigate enablers and constraints in their practice of green entrepreneurship. In this process, they are exercising leadership skills and capacities grounded in both local values and global awareness, which exemplify the essence of global citizenship and global competence. This dynamic interplay positions young people’s practice of green entrepreneurship not just as an economic activity, but as a cultural force redefining innovation and sustainability in contemporary Indonesia.
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Conference: KAMC2025Stream: Sociology
This paper is part of the KAMC2025 Conference Proceedings (View)
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To cite this article:
Soedikto D. (2026) Reflexive Green Entrepreneurship: The Innovative and Sustainable Practice Among Young Indonesians ISSN: 2436-0503 – The Kyoto Conference on Arts, Media & Culture 2025: Official Conference Proceedings (pp. 395-408) https://doi.org/10.22492/issn.2436-0503.2025.32
To link to this article: https://doi.org/10.22492/issn.2436-0503.2025.32
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