Digital Linguistics and Online Communication: Examining Language Use in Online Academic and Social Interactions

Author Information

Charito Ong, University of Science and Technology of Southern Philippines, Philippines
Sterling Ong, Capitol University, Philippines

Abstract

The rapid proliferation of digital communication platforms has fundamentally altered language use, reshaping how students interact in both academic and social contexts. This study examines the intersection of digital linguistics and online discourse, focusing on students’ adaptive language practices in virtual classrooms, messaging platforms, and social media environments. Drawing from two institutions in Northern Mindanao—a state university and a private school—the research investigates patterns of code-switching, multimodal communication, and lexical creativity in students’ digital interactions. Anchored in a mixed ethnographic approach, this study employed digital discourse analysis, participant observations, and semi-structured interviews. A purposive sample of 100 students (50 per institution) was selected based on their active engagement in online platforms. Data were collected over eight weeks, with ethical consent, through screen recordings, chat logs, and focus group discussions. The analysis revealed frequent platform-dependent language shifts, hybrid code constructions, and the strategic use of emojis, abbreviations, and memes to enhance clarity, tone, and engagement. The findings underscore the evolving nature of digital language and the importance of integrating digital literacy into language education. The study advocates for curriculum enhancements that address multimodal communication and platform-specific discourse strategies. By offering a nuanced understanding of student communication in digital spaces, this research contributes to the broader fields of applied linguistics, language pedagogy, and digital literacy.

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