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Yuling Lin, Shih Hsin University, TaiwanAbstract
Digital platforms have transformed how war-related news is consumed and shared, shaping public perceptions of international conflicts. This study explores how presentation styles of Chinese-language YouTube videos influence audience engagement with news about the Bucha Incident during the Russia-Ukraine war. Based on an analysis of 682 videos uploaded between February 2022 and September 2023, the research examines uploader type, video length, report type, narrative perspective, and journalistic subjectivity. Findings indicate that longer videos, commentary formats, second-person narration, and subjective reporting significantly increase views, likes, and comments, while uploader identity exhibits no consistent effect. These results underscore the growing role of personalized and interactive storytelling in shaping audience responses to war-related digital content.
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Conference: ECAH2025Stream: Media
This paper is part of the ECAH2025 Conference Proceedings (View)
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To cite this article:
Lin Y. (2025) Chinese-Language YouTube Videos on the Bucha Incident: A Study of Presentation Styles and Audience Behavior ISSN: 2188-1111 – The European Conference on Arts & Humanities 2025: Official Conference Proceedings (pp. 57-66) https://doi.org/10.22492/issn.2188-1111.2025.7
To link to this article: https://doi.org/10.22492/issn.2188-1111.2025.7
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