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Mimma Azzali, Gadjah Mada University, IndonesiaAbstract
The rise of social media usage has created new opportunities for individuals and groups to express their cultural identities in digital spaces. This study focuses on the experiences of the Pecinan community in Semarang in expressing their Chinese ethnic identity through social media. While previous research has highlighted the discrimination faced by Chinese Indonesians, their approaches to navigating identity in the digital world remain underexplored. Most prior studies have also overlooked the role of online communities and the impact of social media technologies on identity expression. This research employs a qualitative method with a phenomenological approach, analyzing in-depth interviews with three participants to understand their strategies, motivations, and experiences. The analysis reveals that the increasing willingness to disclose identity on social media is influenced by factors such as community support, technological advancements, and the evolution of social acceptance. The findings demonstrate that identity expression serves not only as a tool to combat discrimination but also as a means to build social connections and enhance self-confidence. This study contributes to understanding how social media facilitates cultural identity negotiation in a multicultural society. The findings offer valuable insights into the dynamics of intercultural relationships and the potential of social media to support identity communication in the digital age.
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Conference: ACAH2025Stream: Difference
This paper is part of the ACAH2025 Conference Proceedings (View)
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To cite this article:
Azzali M. (2025) From Margins to Platforms: Overcoming Discrimination Through Social Media in Chinese Indonesian Communities ISSN: 2186-229X – The Asian Conference on Arts & Humanities 2025 Official Conference Proceedings (pp. 263-277) https://doi.org/10.22492/issn.2186-229X.2025.21
To link to this article: https://doi.org/10.22492/issn.2186-229X.2025.21
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