Uncovering Issues on “Pink Pound” Queer Representations on (Thai) Media Platforms: A Systematic Literature Review

James Alexander Gordon on 2nd January 2025



Author Information

Patama Satawedin, Bangkok University, Thailand
Atistan Promsirisang, Bangkok University, Thailand
Ath Kupongsak, Bangkok University, Thailand
Nattawat Wongwilatnurak, Bangkok University, Thailand

Abstract

This study investigated the representation of LGBTQ+ individuals in Thai media, focusing on how presentations reflected – or failed to reflect – the diversity of identities and experiences within the community. Utilizing queer theory and a framework centered on gender marginalization within the Asian context, specifically Thailand, the research delved into the complex interplay between media representations, societal perceptions, and the acceptance of LGBTQ+ individuals. Cultural and religious factors were examined for their influence on shaping public attitudes. A comprehensive, systematic literature review, conducted using the Bangkok University database and employing keywords such as “queer media representation” and “Thailand,” provided a foundation for the analysis. Five articles met the criteria of showcasing queer representations on Thai media platforms, while those unrelated to media representation were excluded. Additionally, several case studies were included to support the findings from the systematic literature review. Utilizing queer theory, the research aims to offer actionable insights for media organizations. This will help them to promote more inclusive and nuanced portrayals of the LGBTQ+ community, ultimately contributing to a more equitable and accepting society. In essence, addressing gender stigmatization involves embracing a diversity of sexual preferences, orientations, and identities.


Paper Information

Conference: ACAH2025
Stream: Science

This paper is part of the ACAH2025 Conference Proceedings (View)
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To cite this article:
Satawedin P., Promsirisang A., Kupongsak A., & Wongwilatnurak N. (2025) Uncovering Issues on “Pink Pound” Queer Representations on (Thai) Media Platforms: A Systematic Literature Review ISSN: 2186-229X – The Asian Conference on Arts & Humanities 2025 Official Conference Proceedings (pp. 225-239) https://doi.org/10.22492/issn.2186-229X.2025.18
To link to this article: https://doi.org/10.22492/issn.2186-229X.2025.18


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