Abstract
The movie Parasite (Bong, 2019) made history as the first Asian film to win the Academy Award for Best Picture, inspiring fans to create unique posters. Despite the popularity of these fan-made posters, limited research in Indonesia examines them from a visual semiotics perspective. In fields like visual communication and film, posters are crucial promotional tools, and fan-made posters can enhance a movie’s popularity and expand its reach. This study uses a descriptive qualitative approach and Roland Barthes’ semiotic theory to analyze design choices in fan-made Parasite posters, focusing on visual elements like color, typography, illustration style, and graphic composition. This approach reveals how these design elements convey the film’s message to viewers. The goal is to illustrate how fan-made posters capture the film’s social and economic themes, providing a useful reference for future studies in poster design and encouraging designers to communicate layered meanings through visuals.
Author Information
Dedy Arpan, Multimedia Nusantara University, Indonesia
Martinus Eko Prasetyo, Multimedia Nusantara University, Indonesia
Suwito Casande, Multimedia Nusantara University, Indonesia
Paper Information
Conference: KAMC2024
Stream: Film Studies
This paper is part of the KAMC2024 Conference Proceedings (View)
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To cite this article:
Arpan D., Prasetyo M., & Casande S. (2024) Semiotic Analysis of Fan-Made Illustrations in Film Parasite Posters: Visualizing Social Inequality ISSN: 2436-0503 – The Kyoto Conference on Arts, Media & Culture 2024: Official Conference Proceedings (pp. 691-709) https://doi.org/10.22492/issn.2436-0503.2024.59
To link to this article: https://doi.org/10.22492/issn.2436-0503.2024.59
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