Abstract
Makeup has increasingly become an important factor affecting self-identity and social interaction among college students. With the popularity of social media and the rise of the beauty industry, more and more young people are using makeup to shape their social image and express their personalities. The purpose of this study is to explore the Chinese universities students’ makeup habits, their influence on social interaction and self-identity, and how these are affected by cultural background. This study used a mixed-methods approach to collect qualitative and quantitative data from 66 respondents, and SPSS and thematic analysis were used to analyze the data. The results show that makeup has a significant correlation with social interaction and self-identity, affecting college students' personality expression, self-esteem, and group belonging. Research has an important impact on young people at a critical stage of identity, helping them to better use makeup as a tool to explore and express themselves, increasing their mental health and self-esteem.
Author Information
Youyou Ma, Wenzhou-Kean University, China
Paper Information
Conference: KAMC2024
Stream: Arts Practices
This paper is part of the KAMC2024 Conference Proceedings (View)
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To cite this article:
Ma Y. (2024) The Influence of Makeup on Individual Self-Identity: An Exploratory Study ISSN: 2436-0503 – The Kyoto Conference on Arts, Media & Culture 2024: Official Conference Proceedings (pp. 405-424) https://doi.org/10.22492/issn.2436-0503.2024.36
To link to this article: https://doi.org/10.22492/issn.2436-0503.2024.36
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