Abstract
The importance of designing a visual identity as a strategy to promote a positive image of a country is increasing in the context of globalization. Visual identity is a critical element in building and strengthening the nation's image. As a country that participates in and hosts several international forums, Indonesia has involved professional practitioners in designing the identity of these activities. This research explores the cultural context in designing visual identities for international forum activities as a case study, namely the G20 in 2022 and the ASEAN chairmanship in 2023, in collaboration with the Indonesian Graphic Designers Association (ADGI) and the Ministry of Foreign Affairs of the Republic of Indonesia. As a professional association, ADGI has a vision to create a healthy and equitable graphic design industry ecosystem to form a strong visual identity for Indonesia. Through a descriptive qualitative approach involving literature studies, analysis of design documents, and interviews with sources involved in the design process, this article further explains how this identity symbolically reflects Indonesian culture's diversity, distinctiveness, and richness. This research contributes to understanding the identity design process for international forums and broadens insight into the importance of reflecting cultural identity in a global context. This research's conclusions can guide graphic designers and decision-makers to pay more attention to local cultural values in international representation.
Author Information
R. A. Dita Saraswati, Universitas Kristen Maranatha, Indonesia
Ritchie Ned Hansel, Asosiasi Desainer Grafis Indonesia, Indonesia
Seto Adi Witonoyo, Asosiasi Desainer Grafis Indonesia, Indonesia
Adjie Herdanto, Asosiasi Desainer Grafis Indonesia, Indonesia
Paper Information
Conference: KAMC2024
Stream: Cultural Studies
This paper is part of the KAMC2024 Conference Proceedings (View)
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To cite this article:
Saraswati R., Hansel R., Witonoyo S., & Herdanto A. (2024) Integrating Indonesian Cultural Values in Creating Visual Identity for International Forum: Indonesian Cultural Context in Graphic Design ISSN: 2436-0503 – The Kyoto Conference on Arts, Media & Culture 2024: Official Conference Proceedings (pp. 111-125) https://doi.org/10.22492/issn.2436-0503.2024.11
To link to this article: https://doi.org/10.22492/issn.2436-0503.2024.11
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