Online Prosumption of Anime Fan Fiction: State and Self-Censorship


Being a fan has become a ubiquitous practice. As a fan of something myself, I feel interested and even obligated to study more about fandom. In China, increasing attention is being paid to fandom for different social issues. Unlike idol fans who were charged for their “misbehaviors”, anime fans seemingly maintain a peaceful and stable community that will not become front-page news. But the change in anime fandom is happening. Some anime fans would choose to produce and consume their creative work, such as fan fiction, on a different platform than the place they used to be. And new rules of fiction production are emerging and shaping their behaviors. So in my research, I will draw heavily on the prosumption-a portmanteau of production and consumption-of anime fandom from the perspective of field theory through observation and interviews with Detective Conan fans, based on one of the most famous Chinese online fiction websites, JJWXC (Jin Jiang Wen Xue Cheng, literally means Jin Jiang Literature City, which has been established for nearly 20 years). I will offer an exploration into how different capitals work in the field of fan prosumption to elucidate why fans move from JJWXC to other online platforms. Furthermore, with text analysis on governmental notifications and fans’ online comments, I will analyze how fans react to the changes to prosume their writings within and beyond their community.

Author Information
 Yue Zhao, Waseda University, Japan

Paper Information
Conference: KAMC2023
Stream: Cultural Studies

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Posted by James Alexander Gordon