News Media Quality Rating in Thailand: A Pilot Study


Changes in the media environment, have posed a challenge to news workers and journalists regarding the quality of news reporting. This media quality rating research aimed to develop the criteria for measuring the quality of Thai news programs. The study consisted of three stages and included both quantitative and qualitative research methods. The first stage was gathering words/phrases that identified the quality of news programs; data were collected from open-ended questions with 205 news viewers, focus group discussions with eight news viewers, and in-depth interviews with nine academics and media professionals. The second stage was developing the media quality rating criteria, which were indexes and tools for measuring the quality of news programs. The third stage was testing the developed criteria with four news programs. According to the findings from the first phase, the words/phrases identifying news program quality were divided into three dimensions including format and news content, moderators, and presentation techniques. Those words/phrases were consequently used to create a questionnaire to ask the opinion of 657 news viewers. The results were subsequently analyzed for the key attributes of each dimension. For the second stage, the validity of each item of the developed media quality rating criteria was evaluated by the index of item objective congruence (IOC) procedure. For the third stage, the findings from the media quality rating criteria test with 763 online and offline news viewers showed that the developed criteria were able to measure and indicate the quality of news programs.

Author Information
Sasithon Yuwakosol, Srinakharinwirot University, Thailand
Chanansara Oranop na ayutthaya, National Institute of Development Administration,Thailand
Wasinee Noonpakdee, Thammasart University, Thailand

Paper Information
Conference: MediAsia2023
Stream: Journalism

This paper is part of the MediAsia2023 Conference Proceedings (View)
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To cite this article:
Yuwakosol S., ayutthaya C., & Noonpakdee W. (2023) News Media Quality Rating in Thailand: A Pilot Study ISSN: 2186-5906 – The Asian Conference on Media, Communication & Film 2023: Official Conference Proceedings
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Posted by James Alexander Gordon