Abstract
Linguistic landscape, LL for short, refers to the visible and tangible representation of language in the public space of a given geographic area or community. This study aims to investigate the linguistic attributes of shop signs in Algiers, the capital of Algeria, examining the language choice and the way languages are arranged on the signs. The research also delves into various linguistic aspects of the shop signs, including phonetic, morphological, semantic, and syntactic features. Additionally, the study explores the pragmatic purposes of these signs, which may reflect the cultural and historical traditions, beliefs, and values of the Algerian people in one way or another. The study addresses the following research questions:
1. How are the languages used in the LL of Algiers?
2. What are the pragmatic references that are displayed in the shop names?
Three relatively largest streets in Algiers are selected for this study, namely, Hassiba Ben Bouali Street (1100 m), Larbi Ben Mhidi Street (750 m), and Didouche Mourad Street (600 m). The study is qualitative in nature. The data is not limited to any particular type of signs, rather it includes the range of signs of all types. The data consist of 366 of various types of street signs: 140 signs in Hassiba Ben Bouali Street, 116 signs in Larbi Ben Mhidi Street and 110 in Didouche Mourad Street.
Author Information
Amel Beldjenna, University of Oran 2, Algeria
Meriem Hattab, University of Bechar, Algeria
Zeyneb Belhadj, University of Abbès Laghrour, Algeria
Comments
Powered by WP LinkPress