Abstract
With the rise of the "Second Korean Wave" driven by K-pop culture, it has become ubiquitous in the lives of Asian students, particularly in China. Notably, Chinese students have exhibited a strong addiction to this pop culture phenomenon. This study aims to investigate the reasons behind young Chinese students' addiction to K-pop culture, utilizing the Uses and Gratifications Theory and Parasocial Interaction Theory. Specifically, the researchers seek to explore the underlying factors contributing to their addiction from social, media promotion, and background perspectives. Additionally, the researchers examine whether K-pop's popularity among Chinese students can be replaced by other pop cultures. A mixed methods approach is utilized, surveying at least 400 students between the ages of 12-25 from different educational institutions to obtain primary data. The sampling method employed is simple random sampling, with the use of a random internet questionnaire survey. Through this approach, the researchers aim to identify the various reasons for young Chinese students' addiction to K-pop culture. Ultimately, the results of this study are beneficial in facilitating better communication of other pop cultures and cultural studies. By these means, the conclusion reveals that young Chinese students’ addiction to K-pop culture has a strong relationship with social needs and media promotion. However, it seems there is no significant relationship between the addiction level and background needs.
Author Information
Zheng Guangjie, Wenzhou-Kean University, China
Liu Jiayi, Wenzhou-Kean University, China
He Meixuan, Wenzhou-Kean University, China
Paper Information
Conference: BAMC2023
Stream: Cultural Studies
This paper is part of the BAMC2023 Conference Proceedings (View)
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To cite this article:
Guangjie Z., Jiayi L., & Meixuan H. (2023) Unraveling Young Chinese Addiction With the K-pop Culture: Cultural Identity and Representation ISSN: 2435-9475 – The Barcelona Conference on Arts, Media & Culture 2023: Official Conference Proceedings https://doi.org/10.22492/issn.2435-9475.2023.8
To link to this article: https://doi.org/10.22492/issn.2435-9475.2023.8
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