Cultural Representations of Emiratis in British Media: Stereotypes, Discourses, and Dominance


This paper aimed to interpret the cultural representations of the Emiratis in the British media through content analysis of two newspapers with significant circulation between 2020 and 2021: Metro and The Sun. Through a quantitative and qualitative analysis of news, information trends were established, and the cultural representations of the United Arab Emirates and its inhabitants were analyzed. Therefore, it was found that both newspapers do not extensively cover issues related to this country and that the tone of their news is predominantly negative. Furthermore, both newspapers display stereotypical representations of the UAE as a country with strict rules that have luxuries, and Western celebrities can enjoy that. In turn, the representations contain a gender bias. While Emirati men are portrayed as wealthy and violent despots, women are portrayed as subjects needing salvation. These representations and the little interest of these newspapers deepen discrimination and Islamophobia against Emiratis, limiting their access to rights. For this reason, this article suggests the creation of more ethical representations that facilitate inclusion and intercultural dialogues between culturally different groups within the British territory.

Author Information
Aamena Bulhoon, Zayed University, United Arab Emirates

Paper Information
Conference: PCAH2023
Stream: Media

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Posted by James Alexander Gordon