Abstract
The relationship between news media and advertisers has evidently been of a support system to assure readers of credible and cheap access to newspapers. Since the advent of digital technology, things have altered every aspect of both these industries especially during and post-pandemic periods. Little did the nation know, that the digital India movement and pandemic years, could affirm the digital position of businesses, especially the news media industry. The news industry saw new challenges in work, as newsgathering during the pandemic came with a cost for journalists on the field. While the journalist struggled with mobility to ease out accessible news to the newly formed netizens, it was a tight rope walk for the businesses. As stated by Omer Saumya (2019) “With digitization and data-driven decision-making revolutionizing the majority of functional domains, industries with traditional workflows are completely transforming themselves to match their stride with the advancement in data and analytics”. Considering the future of digital news media, they must carve ideas to underpin business models, that would shape ways to reach the digital audiences who were once struggling with connectivity. This research aims to study regional and English digital news portals with their strategic business model to understand how subscription and advertisers’ dynamics have changed over the course of time. The study would adopt in-depth interviews as a primary source of data collection. The objective of this paper is to understand how models get developed leading to their implementation and then confirmation for smooth functioning.
Author Information
Sonal Juvekar, Savitribai Phule Pune Univeristy, India
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