Once Marshall McLuhan claimed "the medium is the message" in The Gutenberg Galaxy and Understanding Media, the contemporary significance of media -and with it, of "mediology", "mediatization", "medialization", and "mediality"- was integrated into different academic fields: Literary Theory, Philosophy, Cultural and Historical Studies, Social Sciences and Humanities. Linked with that interdisciplinary research agenda, this presentation addresses the Philosopher José Ortega y Gasset’s university pedagogical practice in Argentine Exile (1939-1942) following a socio-historical and cultural approach to mediality. Indeed, the case study focuses on the legal historicity of mediality, which particularly explores the change in a specific university extension practice, understanding this as a communicative and cultural practice: the academic conference. Although the theoretical and empirical studies on republican exile expose the legal prerogatives to families and the Ibero-American community, our research analyzes the categorical object "exiled" tackling the potential and limitations of this VUCA (Volatile, Uncertain, Complex, and Ambiguous) mediality. In this sense, the conference is analyzed by considering the poietic element of landscape pedagogy developed by Ortega y Gasset, and it is proposed as an aesthetic experience capable of emancipating sensitive life from a type of knowledge that legitimizes the image as the only rule of life. It will be seen how the anthropological and metaphysical conception of the philosopher, specifically how poíesis (ποίησις, an element of landscape pedagogy), avoids the dialectic "domination" or "submission" of the man to nature and challenges him to be the protagonist in designing of a new world with that supernature.
María Eugenia Pizzul, National University of La Plata, Argentina