Screen View of the World – The Study of the Dissemination of Media Façade Image Information in Space


People's attachment to the screen has reached an almost obsessive level.Through specific technical means,some people can't even tell the world inside and outside the screen.In the composition of modern environmental design, photoelectric media such as screen occupy a more and more important position.Do people really like the screen or the content displayed on the screen? At the same time,worse image information is slowly eroding the urban landscape, affecting the quiet urban night scene, and changing the image and landscape of the city.What is the experience and essence of people feeling the screen in the architectural environment? In order to answer the above series of questions about this phenomenon and related problems caused by the screen, this paper will explore the definition and attributes of the media screen, and collect and restore this phenomenon with phenomenological research methods through the understanding of space and image as the media. People living in Asia, especially in China, have more experience of large-scale screens in cities night scene.This study selected 10 university teachers with living experience in various parts of China and conducted phenomenological interviews with them, and this paper following the research steps of suspension, reduction, link and synthesis.Through the research methods of interview, questionnaire and joint design,find the correlation between each layer of research and make it become a rigorous structure.Finally, find out the essence of this phenomenon with the help of McLuhan's media theory.

Author Information
Haoyi Ruan, University of Wales Trinity Saint David, United Kingdom

Paper Information
Conference: ECADE2022
Stream: Arts and New Media

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Posted by James Alexander Gordon