The Mediatization of Folk Art: -A Narrative Study of Paper-Cutting in Fujian, China


Paper-cutting in China is considered a culturally-based interpretation.With a paradigm of folk culture built within it, paper-cutting creates civilization and documents history. "Mediatization" refers to a process of media and social change, and research on it focuses on the role that various media rings play in the process of social and cultural development. Developments in media technology have influenced the content, form, and method of operation of folk art, as well as widened the scope of creative companies that employ such practices. These changes may be observed in the substance of paper-cutting: the original folklore, historical stories, proverbs, and political propaganda have been replaced by feminism, new age political slogans, popular culture, and postmodern cultural content in paper-cutting stories. In the meantime, there are new trends among paper-cutting practitioners and organizations, all of which are worthy of investigation. These changes in content are not unintentional, but rather indirect results of mediatization. My research focuses on demonstrating how this influence happens and identifying its underlying mechanisms using a story research approach. I collect information about paper cutting in Zherong county, Fujian province, China, where paper cutting has been designated a "Chinese national Intangible Cultural Heritage" due to its significant impact on the region. Interview records will be used to collect narrative data from inheritors, connected villagers, and governors. With the help of this narrative inquiry and the theoretical framework of media studies and mediatization, we can understand the mechanism of narrative change in a folk art such as paper-cutting under the influence of mediatization, and a better understanding of the relationship between media, art, culture and society will be gained by examining this angle.

Author Information
Wenxia Jia, Fujian Jiangxia University, China

Paper Information
Conference: PCAH2022
Stream: Arts - Social

This paper is part of the PCAH2022 Conference Proceedings (View)
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To cite this article:
Jia W. (2022) The Mediatization of Folk Art: -A Narrative Study of Paper-Cutting in Fujian, China ISSN: 2758-0970 The Paris Conference on Arts & Humanities 2022 Official Conference Proceedings
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Posted by James Alexander Gordon