Communities’ Cultural Capital for Sustainable Community Tourism Development: A Case Study of Charoen Krung Road


This research aims to study the knowledge factors and sustainable community tourism development in the area along the Chao Phraya River from Charoen Krung Road to Yaowarat Road, the charming old district and a multicultural society in Bangkok, Thailand. Primary data were collected from interviews of stakeholders or the people in the community in depth and within real-life context in a qualitative manner. The findings suggested that Thai, Thai Chinese, Thai-Muslim, and Vietnamese people are able to live together, relying on the social capital on two types of identities: 1) The multiculturalism society identity; and 2) The Chinese identity that has five similar dialect languages, such as the Hokkien, the Chaozhou, the Cantonese, the Hakka and the Hainan. They have grouped together, built their trust among the community members through cultural and traditional activities of the community. That is until it becomes an important concept to create a multicultural social mechanism through religious systems such as temples, shrines, and mosques to manage the members of the heritage community. Furthermore, they can create strong mechanisms of a multicultural society and will be able to develop into sustainable tourism. The results of the research contribute to a role of the ownership in management in order to provide learning to the tourists visiting the community and indicate an issue of retaining tradition from modernization with its seemingly inevitable erosion of traditional societies.

Author Information
Chada Triamvithaya, King Mongkut's Institute of Technology Ladkrabang, Thailand
Rattana Sangchan, King Mongkut's Institute of Technology Ladkrabang, Thailand
Sujinda Suksai, King Mongkut's Institute of Technology Ladkrabang, Thailand
Qiuli Zheng, King Mongkut's Institute of Technology Ladkrabang, Thailand

Paper Information
Conference: ACEID2021
Stream: Challenging & Preserving: Culture

This paper is part of the ACEID2021 Conference Proceedings (View)
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