Similarities and Differences in the Right-wing Populists’ Video Campaigns


The right-wing populist parties try to influence their voters in different ways. The previous analyzes of right-wing populist language and rhetoric concentrated more on the texts and posters, less on the audiovisual aspects. In our article, we therefore specifically address right-wing populist videos on the Internet and in social media and examine how these channels are used strategically. Some case studies from Europe, especially from Austria, Germany and Slovakia, will be analyzed and compared. The contrastive analysis is intended to deal with the peculiarities and specifics of right-wing populist communication among the individual parties, with the visual means, cultural symbols, etc. used. Similarities and differences between the respective countries are highlighted. It is assumed, among other things, that right-wing populist rhetoric deliberately addresses cultural differences and instrumentalizes the contrast between one's own and the foreign for its own populist purpose.

Author Information
Jan Demcisak, University of Ss. Cyril and Methodius in Trnava, Slovakia
Simona Frastikova, University of Ss. Cyril and Methodius in Trnava, Slovakia

Paper Information
Conference: MediAsia2020
Stream: Political Communication and Satire

This paper is part of the MediAsia2020 Conference Proceedings (View)
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Posted by amp21