In response to the international trend in hospitality industry, hospitality groups in the world are actively expanding global markets. There is a need of international talents with intercultural competence when local companies attempt to develop new markets in other countries as well as when foreign companies would like to enter a new territory. College students are one of the main labor sources in the hospitality industry. Companies usually target student employees with excellent performance as their candidates of management trainee program, highlighting the urgency and importance of hospitality students' intercultural competence. However, culture-related training is limited to individuals in current hospitality education. For example, overseas internships usually are obtained by students who have excellent language skills and economic support. Therefore, this study aims to develop hospitality students’ cultural intelligence and intercultural competence using mixed research and experimental design for teaching intervention in a multinational distance course. Research sample will be about 40 to 60 hospitality students who enroll in the multinational distance course. The pre and post-tests will conduct at the first and last weeks of the distance course for course effectiveness. Qualitative data will be analyzed using NVivo 12 Plus, a qualitative data analysis software, and t-test will be utilized to analyze quantitative data using SPSS 20.
Yu Chih Chiang, Fu Jen University, Taiwan
Kazuharu Owada, Ritsumeikan University, Japan
Stream: Challenging & Preserving: Culture
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