Discourse Analysis of Strategic Presented Self of Rodrigo Roa Duterte During the Mediatized Philippine Presidential Debates



Author Information

Christian Jaycee Samonte, University of the Philippines Diliman, Philippines

Abstract

Presidential candidates form and perform strategic self-presentations in order to attract voters. Using the theories of self-presentation (Goffman, 1956) and social drama (Turner, 1985), this paper looks into the discursive nature of the dramatic presentation of Rodrigo Roa Duterte, then a presidentiable and now the 16th President of the Philippines. The paper argues that Duterte used self-presentation strategies such as his strong belief in his would-be role, his dramatization of his political history, and an idealization of his role as a president. Discursively, Duterte strategically trumpeted a breach in his predecessor’s administration that allowed him to usher a crisis that led to him performing a messianic discourse so he could rally support his notion of “change” in the Philippine political landscape.


Paper Information

Conference: MediAsia2020
Stream: Political Communication and Satire

The full paper is not available for this title


Virtual Presentation


Comments & Feedback

Place a comment using your LinkedIn profile

Comments

Share on activity feed

Powered by WP LinkPress

Share this Research

Posted by James Alexander Gordon