Discourse Analysis of Strategic Presented Self of Rodrigo Roa Duterte During the Mediatized Philippine Presidential Debates


Presidential candidates form and perform strategic self-presentations in order to attract voters. Using the theories of self-presentation (Goffman, 1956) and social drama (Turner, 1985), this paper looks into the discursive nature of the dramatic presentation of Rodrigo Roa Duterte, then a presidentiable and now the 16th President of the Philippines. The paper argues that Duterte used self-presentation strategies such as his strong belief in his would-be role, his dramatization of his political history, and an idealization of his role as a president. Discursively, Duterte strategically trumpeted a breach in his predecessor’s administration that allowed him to usher a crisis that led to him performing a messianic discourse so he could rally support his notion of “change” in the Philippine political landscape.

Author Information
Christian Jaycee Samonte, University of the Philippines Diliman, Philippines

Paper Information
Conference: MediAsia2020
Stream: Political Communication and Satire

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Posted by amp21