The pursuit of Japan's cultural diplomacy in Thailand holds unique changes after the end of World War II. Amid the shifting politics in the region, the term ‘soft power’ has started to become a crucial component of Japanese foreign policy towards Thailand. Looking at the issue comparatively provides the current limitation of the existing scholarship concerns in Japan soft power as instrument policy in Thailand. The research argues that Japan’s soft power elements in its foreign policy direction towards Thailand has been characterized by a different level of relationship and by a different degree of importance underlying significance changes in the international structure. The research reveals the complexities of interaction between Japan and Thailand beyond the usual historical-level analysis while also offers a valuable resource for the study of Japan’s soft power receptions in Thailand. The research examines by showing how principles of soft power have been refined because of its geopolitical given, international structure, and Japanese foreign policy direction. The research concludes that Thailand serves as a useful barometer of evolving Japanese soft power and influence in Southeast Asia. The result is a comprehensive discussion of the growing presence of Japan skillfully crafted foreign policy in Thailand as much as contributing to the current on Japan’s soft power dynamics and the future challenges ahead in the international structure.
Preechaya Kittipaisalsilpa, International University of Japan, Japan
Stream: South-East Asian Studies (including Thailand, Vietnam, Cambodia, Laos)
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