Political cartoons are a powerful medium of expressing thoughts (social issues/events) without using verbal language, which expresses the hidden meanings. The focus of the research is to understand the power and importance of political cartoons. This research will examine how media organisations setting the agenda with the help of political cartoons. How culture and ideology influences cartoonists to make cartoons in a particular way. We will also analyse, how effectively “So Sorry Politoons” have been helping the voters to (re) shape public opinion, how it affects voting behaviour, in which we will try to contribute to the theories, explained by Victor S. Navasky in book The Art of Controversy: Political Cartoons and Their Enduring Power. In which he said, the theories of political cartoons, ‘the first focus on substance: people get upset about cartoons because of their content (The Content Theory). The second focuses on form, people react so emotionally because of the form or image they see (The Image Theory). The third considers content and image together as a stimulus and focuses on the brain’s response to it (The Neuroscience Theory).
In this study Mixed Methods will use in which Interviews of cartoonist, the samples will the working cartoonists of ‘India Today group’ and the area will be the New Delhi. For the Semiotics Analysis, the sample size will be the videos of ‘So Sorry Politoons’ release by India Today group from 1st June 2019 to 30th June 2019. Survey and Quasi-Experiment will use to take responses of the voter’s.
Harshwardhani Sharma, Tezpur University, India