Businesses have started integrating CSR as a critical strategy in their core operations, plans, and activities to promote sustainability. Hospitals are one such domain where it is inevitable to be socially responsible with its daily operations. It is also essential to understand the impact of environmental CSR initiatives in the context of hospitals. Despite this, there are limited kinds of literature available on CSR in hospitals. This research overcomes the research gap and provides an in-depth understanding of the nature of CSR in hospitals through an exploratory study. This study helps to learn broader lessons on CSR in hospitals by investigating the history and evolution of CSR (literature review), drivers and barriers of the companies to engage in CSR projects and the extent of CSR engagement to bring about environmental sustainability. A qualitative interpretative case-study was conducted on a private corporate company by integrating staff questionnaires and analyzing the available company data and documents. The research showed that the Company had been engaged with various CSR initiatives that hold accountability and responsible attitude towards the company’s stakeholders, the environment, the local community as well as our global society. This study identifies ‘attaining Health and Safety’ as the primary factor influencing the CSR projects and ‘the nature of hospital environment’ as the critical challenge for adopting CSR projects. Finally, the research lists the various reasons for the Company to engage in environmental projects, thus drawing broader lessons from the research.
Pavithra Priyadarshini Selvakumar, University of East Anglia, United Kingdom
Stream: Energy: Renewable Energy and Environmental Solutions
This paper is part of the ACSEE2019 Conference Proceedings (View)
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