Lifestyle Program ‘Over Flowers’ Series and Medium of Non-Place


The 'Over flowers' series is moving for travel, revealing a lot of non-places. This study examined various aspects of the lifestyle program like the 'Over flowers' series in Korea, which are mediated through non-places on the subject of travel abroad. The modern non-space can be represented as a space of spatial movement, communication, and consumption as well as a space that characterizes the modern world. In this study, the reason why we pay attention to the non-place of 'Over flowers' is because we are discussing how to structure our life with good life. The research method of this study tried to analyze the text of the whole series (8 episodes / 64 times) of the 'Over flowers' broadcasted from 2013 to present. As a result, producers of the 'Over flowers' series mediate the non-place and the spectacle place in providing the new landmark to the audience. The non-places of the 'Over flowers' series are spaces that can satisfy the commercialized production practices, and they appear as spaces that can stimulate the desires of the audience as much as possible. The non-place of 'Over flowers' series can be seen as space of meeting and breaking up like modern coffee shop, restaurant, waiting space, relaxation space with spatial mobility and as a space for lifting a specific lifestyle culture. The non-place of the 'Over flowers' series is a place for indirect advertising, a place for discussing life, and a space where the identity of the community and its identity face each other.

Author Information
Ji-Hee Kim, Hankuk University of Foreign Studies, South Korea
Young-Chan Kim, Hankuk University of Foreign Studies, South Korea

Paper Information
Conference: HCNY2018
Stream: Culture, Popular Culture and Cultural Studies

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Posted by James Alexander Gordon