Improving the Degree in Business Management: Proposal of a Major Based in our Virtual Firms Applied to University Model

Abstract

Nowadays companies must adapt to an uncertain competitive environment where continuous innovation has become a crucial strategy. Universities must also evolve to offer the professionals that organisations need. Bearing in mind the gap existing between graduates' profile and what companies demand, we undertook an educational innovation project in our center, consisting of the implementation of the Virtual Firm Applied to University (VFAU). Through a four-year implementation experience, but with a limited scope and extracurricular nature, we could appreciate and assess the unquestionable advantages that students acquire when taking part in this activity, both in their teamwork and management skills, well as in their communication and entrepreneurship ones. To take full advantage of its potentialities, it is essential that the curricula of university degrees incorporate this methodology to their official contents, and not just use them as auxiliary tools and without the necessary academic planning for their formal implementation.

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Author Information
Néstor Lázaro Gutiérrez, University of the Basque Country, Spain
Pedro Gómez Rodriguez, University of the Basque Country, Spain
Ana Bilbao-Goyoaga, University of the Basque Country, Spain
Irene Barainca Vicinay, University of the Basque Country, Spain
Lorea Maguregui Urionabarrenetxea, University of the Basque Country (UPV/EHU), Spain

• Category: ECE2018

Posted by James Alexander Gordon

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