Exploring Local Movie Markets in the Field of Cultural Democracy and Social Media Practice

Abstract

Film awards and professional positive film reviews usually suggest a successful film box office. However, that is often not the case when Taiwanese movies are analyzed. This paper analyzes most popular comments collected from social media PTT, one of the most popular Bulletin Board System in Taiwan, to explore how the Internet users can make local movies salient when ecology of Taiwan official movie awards and traditional film critics are not so friendly to local films if they are not presented as art movies and the themes of which are about Taiwanese grass roots. Applying the concept that box office as the market of cultural democracy, this author explores how discussion in PTT can be a breakthrough against Taiwanese local film ecology dominated by officials, traditional media critics and official film festival organizers. In addition, political implications for the lack of infrastructure of local movie industry as flaws of public policy are also discussed based on findings.



Author Information
Ying-Ying Chen, National United University, Taiwan

Paper Information
Conference: ACBPP2015
Stream: Interdisciplinary Politics and Economics

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