English seems to have become the global language of business. Most companies across the world are now embracing English as their corporate language. Indian businesses embraced English, initially at the corporate level and later the whole company were found communicating within and outside, in English. Indian Business Schools, in the quest to create global managers, now focus on improving English of their students. Can the Indian business schools improve the English fluency of its students in such a short time of two years, and if yes, to what extent, and how? This paper proposes an implementation approach to improve English for Business Education in India, based on empirical evidence. The implementation approach considers the Indian legacy of culture, tradition, ethnic pride and capability. The paper also looks at the willingness of Indians to embrace English over their native language, especially in Business Education. The paper finds that not only it is important to understand the level of English proficiency required for the business or job at hand, but also to understand the level of English proficiency that can be achieved during the business management course duration of about 2 years. For the proposed action plan, the paper affirms the resistance points from the students and their response; and also the reinforcing points considering the motivations, objectives and resources. This paper exemplifies a successful implementation of improving English for Business Education in India.
Rajnandan Patnaik, Institute of Management Technology, India
Stream: Education: social justice and social change
This paper is part of the ACE2015 Conference Proceedings (View)
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