Propaganda in the Service of Genocide- Case of the Islamic State of Iraq and the Levant


ISIS is considered as great threat to international peace. According to report by Human Rights Office of the High Commissioner for Human Rights and UN Assistance Mission for Iraq Human Rights Office, ISIS politics on conquered territories meets statutory criteria of the crime of genocide- actions taken by ISIS are committed with intent to destroy, in whole or in part, ‘non- believers’ (Yazidis, Christians, Muslims that are seen as not radical or not religious enough). Pursuing this politics, ISIS uses the whole panoply of genocidal practices- from executions and mass killings to sexual violence and ethnic cleansing. The propaganda is its crucial element. ISIS uses available communication channels on a large scale, and in professional- unprecedented so far among terroristic organizations- way, builds its global brand. Due to distinctive and coherent brand strategy ISIS is reaching diversified target groups with different but consistent “brand promises”. For western supporters ISIS is a possibility to give live deeper meaning; for radical Muslims is the chance to create caliphate; for the enemies – undefeated army and sure destruction. That distinct propaganda helps ISIS to recruit volunteers in Europe on scale that has never been seen before and to arouse fear in “non-believers” living in Iraq and Syria, only by sight of black flag. The authors will present ways in which propaganda is used in ISIS genocidal politics and what its effects are. Their deliberations will be based on semantic analysis, word frequency analysis, word patterns in ISIS propaganda, Media and Social Media activity.

Author Information
Wiktor Pastucha, Univeristy of Wroclaw, Poland
Aleksandra Spychalska, University of Wroclaw, Poland

Paper Information
Conference: EuroMedia2015
Stream: Political Communication and Satire

This paper is part of the EuroMedia2015 Conference Proceedings (View)
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Posted by James Alexander Gordon