Thai News Cultural Landscape in Digital TV Era


This research titled “Thai News Cultural Landscape in Digital TV Era” studies Thai news and current affairs landscape in Thai News television programmes in respect of Thai reporters, their ways of life and digital between April 24, 2014 and April 24, 2015. This period has particular significance because it is the transitional period for Thailand’s TV industry as it is moving from the analogue system to digital broadcasting system. This study deploys content-analysis methodology. According to the findings, Thai news television programmes in Digital TV Era have embraced new culture whereby reporters have monitored and selected popular clips, the most shares and likes, from social media such as Facebook, YouTube and various websites for use in their programs. “Rueng Lao Chao Nee” , the most popular news television programme in Thailand, now features the “Share of the Day” section showing the most popular clip of the day from social media. “Chao Khao Chad Social”, the new popular digital TV programmes, meanwhile has formed an alliance with Show No Limit, Google, Sanook!, Pantip and Zocial, inc. for permission to use the issues and clips on their websites for the TV programme. News programme producers have said that it is the newest form of news, which has combined social-media content with digital TV, in a way that makes news more colorful. Content analysis reveals most issues from social media that go into the digital TV contain violence and personal conflicts that arouse the emotions of the audience like docudramas do.

Author Information
Wilaiwan Jongwilaikasaem, University of Kasetsart, Thailand

Paper Information
Conference: EuroMedia2015
Stream: Digital Media and Use of New Technology in Newsgathering

This paper is part of the EuroMedia2015 Conference Proceedings (View)
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Posted by James Alexander Gordon