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Zdenka Kumorová, University of Ss. Cyril and Methodius in Trnava, SlovakiaAbstract
In general, the aim of study was to closely examine media statements which are an answer to sociological and economical problems of the modern world of the twenty-first century. Following extracted texts originating from various sources (such as social media, internet pages) will point to the typical linguistic expressions painting the picture of current problems during the time of crisis. For the main topics of interest were chosen health and vaccination, pseudoscience thesis and geopolitical representation. Unfortunately, the portrayal of such topics using specific language in the media space is characterized by the intent of influencing the consumer. These linguistic expressions effectively shift the perception of consumer, hence we will point out the pragmatic-persuasive side of statements. During the course of study, a specific lexicon analysis will be introduced, meaning stylistically characteristic, expressive and emotional lexicon, semantically characteristic, including metaphors and idioms. We will identify primary flag and stigmatizing words that play an important role, mainly when it comes to public discourse. The main purpose of this contribution is to identify such argumentative patterns through complex analysis and consequently to define characteristic discourse. The identification and revelation of emotional-expressive lexicon and the determination of typical argumentative patterns can serve modern society as a precaution through uncovering manipulative and persuasive strategies.
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Conference: SEACAH2026Stream: Humanities - Language, Linguistics
This paper is part of the SEACAH2026 Conference Proceedings (View)
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