Proposing a Process Evaluation Methodology for Territorial Value Co-creation Activities in Local Revitalization Policies



Author Information

Mutsuko Muramoto, Japan Advanced Institute of Science and Technology, Japan
Mitsuru Ikeda, Japan Advanced Institute of Science and Technology, Japan

Abstract

Japanese cultural policies for regional revitalization face a fundamental evaluation challenge: government funders demand measurable short-term outcomes, while practitioners recognize that sustainability depends on long-term community ownership. This paper proposes a process evaluation methodology for Territorial Value Co-creation Activities (TVCAs)—resident-led initiatives that diagnose sustainability through observable activity artifacts. We developed a five-level rubric assessing centripetality (coordination mechanisms) and endogeneity (resident-driven expansion) based on analysis of Book Town Hachinohe (2015–2024), collecting 20 official documents, 700 citizen surveys, approximately 300 social media posts, and 200 observation records. Results revealed Level 5 centripetality in value recognition and Level 4 endogeneity in activity expansion, but showed 73% budget dependency, demonstrating how conventional KPI evaluations (exceeding 100,000 annual visitors) can mask sustainability risks.


Paper Information

Conference: IICAH2026
Stream: Humanities - Political Science, Politics

This paper is part of the IICAH2026 Conference Proceedings (View)
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To cite this article:
Muramoto M., & Ikeda M. (2026) Proposing a Process Evaluation Methodology for Territorial Value Co-creation Activities in Local Revitalization Policies ISSN: 2432-4604 – The IAFOR International Conference on Arts & Humanities – Hawaii 2026 Official Conference Proceedings (pp. 217-222) https://doi.org/10.22492/issn.2432-4604.2026.18
To link to this article: https://doi.org/10.22492/issn.2432-4604.2026.18


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