The Power of Popular Culture in Salman Rushdie’s “The Ground Beneath Her Feet”

Abstract

This paper discusses elements of popular culture found in Salman Rushdie’s "The Ground Beneath Her Feet" and bases its arguments on Fiske, Kundu and Herwitz’s ideas of globalization. Popular culture is driven by both consumerism and the people that makeup the fan base, who have gained the power to criticize the same society that has labelled them as outsiders and the lower class. For Rushdie, popular culture is not a passing phase of fan culture, but a window to people’s deepest desires that they cannot freely express in their current position in society. Fan art is not an act of escapism but a description of what members of such groups think of as resistance and an act to produce a change in the world and be heard and recognized for their own voice. Vina continues to hold on to her fans for as long as her existence is still relevant, and is allowed to be a symbol only as long as there is something to symbolize.



Author Information
Jelena Borojević, University of Novi Sad, Serbia

Paper Information
Conference: ACAH2015
Stream: Humanities - Literature/Literary Studies*

This paper is part of the ACAH2015 Conference Proceedings (View)
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Posted by amp21