The use of social media tools in Egyptian government, while still relatively new, is gaining acceptance at all levels of government which is widely reflected in the number of social media pages for Egyptian ministries. By logging on Facebook or Twitter you can follow most of Egyptian ministries updated releases and news. Yet, the Egyptian government lacks having a unified social media policy that regulates the government's use of social media. After asking social media representatives in different Egyptian ministries about social media policy implemented in their ministries, it has been perceived that there are no concrete written policies that monitor and regulate public employees' usage of social networks in Egyptian government. Being interested in the potential for social networking in local government, this paper tries to develop a social media policy guide for Egyptian government that would take into consideration the relevant literature, and the current situation inside Egyptian ministries. This paper will provide government officials with a social media implementation guide that will help public officials develop a social media policy that provide guidance on how public employees should use social media as official communication tool for public engagement. By evaluating current social media policies in a sample of Egyptian Ministries, reviewing the existing research on social networking policies by public agencies and conducting interviews with social media officials this paper suggests a model for a social media policy that could be applied in Egyptian government and any entity concerned about adopting a social media policy.
Gehad Soliman Kenawy, American University in Cairo, Egypt
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