Introduction to the Study of the Non-Image

Abstract

Based on contemporary cultural studies, it is intended to develop the concept of the Non-Image which corresponds to the new iconography derived from the post-modern spaces known as non places, an image that only exists to be read in a predetermined way and refers to an ideal activity; a multiple but “meaningless” image. Within this context, the semiotic interaction of the observer is not the same that the one in another anthropological settlement no matter the specifics of the cultural background. For the moment restlessness is to say the non-image does not represent “I am”, it represents “I will be”; no more “I’m here” but not an “I’m not”, the non-image says “I would be there”. The perfect picture of what will never be. This research seeks to show paradoxical concepts and the spaces that characterize them; on one side, there are the semiotics and aesthetics of the image, including the perceptual and cognitive sense of vision. The other side contains the referent to mobility, urban planning and architecture. It is proposed to review these concepts as a direct reflection of social psychology and how globalized images affect the human mind through these great architectural achievements, our cities.



Author Information
Felipe Lozano, National Taipei University of Technology, Taiwan
Ko-Chiu Wu, National Taipei University of Technology, Taiwan

Paper Information
Conference: ACAH2015
Stream: Humanities - Aesthetics

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