This is a qualitative study on convergence journalism, focusing on its definition and concept. This study covers different topics in two textbooks, namely �Convergence Journalism - An Introduction� and �The Handbook of Global Online Journalism�. The study In-depth interviews were conducted with two executive editorial members and two reporters. The interviews look into the use of social media in the news process. The researcher chose Nation Multimedia Group Public Company, one of Thailand�s leading media companies with high advancement in convergence media. According to the study, media academics view that "convergence journalism" as the process where editorial members from each section integrate because of the technological development in digital media. This results in more media channels or platforms. On the concept of convergence journalism, there are three outcomes. The first is convergence as a product. The second is convergence as a system and the third is convergence as a process. The topics covered in the textbooks include theories, politics, production, practices, contents and global contexts. The issues of editorial newsrooms dealing with convergence journalism comprise three phases. First, they used fax machines and telephones. Second, they turned to emails. Third, convergence includes two parts. The first part is individuals using Facebook, Twitter, Instagram, Line and etc. The second part is corporate level. It first creates a news basket, then reduces complexity of information, and later reduces the cost of production.
Songyot Buaphuean, Burapha University, Thailand
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