Promotion of Energy Saving Behaviours within Businesses


Energy conservation can be achieved through both, the adoption of technical measures and the changing of behaviour. Consequently, energy conservation and related environmental issues are of increasing interest for psychological research .At present most studies, (89%*), focus on energy saving behaviour in households. Employees constitute an important target group for energy saving, but only a few research efforts have been paid to study what drives employee energy saving behaviour in organisations. It is imperative that working environments should not only provide comfort to occupants but, they should also be in line with energy saving practices and promote energy conservation and energy efficiency .If energy conservation strategies are to work in organisations then effective communication and participation with both internal and external stakeholders are vital. These communications should include raising-awareness, training, educating and even offering incentives to increase motivation. Identified barriers to energy conservation in industry have been suggested as a �Lack of information� and �Financing�. There has been very little research documented within UK commercial premises, (2.4%*).Despite the UK government documenting national plans to save energy in small and medium businesses there is little knowledge of occupant energy use in office buildings and individual�s commitment to energy conservation. This research analyses past studies into energy saving behaviour within a variety of different companies, the success rates with these initiatives and the formula for effective motivational tools. This paper concludes that more research needs conducted in this field due to the limitations of the existing studies.

Author Information
Lucy Naylor, Burton and South Derbyshire College, United Kingdom

Paper Information
Conference: ECSEE2014
Stream: Energy: Renewable Energy and Environmental Solutions

This paper is part of the ECSEE2014 Conference Proceedings (View)
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Posted by James Alexander Gordon