Author Information
Mutsuko Muramoto, Japan Advanced Institute of Science and Technology, JapanMitsuru Ikeda, Japan Advanced Institute of Science and Technology, Japan
Abstract
Japanese cultural policies for regional revitalization face a fundamental evaluation challenge: government funders demand measurable short-term outcomes, while practitioners recognize that sustainability depends on long-term community ownership. This paper proposes a process evaluation methodology for Territorial Value Co-creation Activities (TVCAs)—resident-led initiatives that diagnose sustainability through observable activity artifacts. We developed a five-level rubric assessing centripetality (coordination mechanisms) and endogeneity (resident-driven expansion) based on analysis of Book Town Hachinohe (2015–2024), collecting 20 official documents, 700 citizen surveys, approximately 300 social media posts, and 200 observation records. Results revealed Level 5 centripetality in value recognition and Level 4 endogeneity in activity expansion, but showed 73% budget dependency, demonstrating how conventional KPI evaluations (exceeding 100,000 annual visitors) can mask sustainability risks.
Paper Information
Conference: IICAH2026Stream: Humanities - Political Science, Politics
This paper is part of the IICAH2026 Conference Proceedings (View)
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To cite this article:
Muramoto M., & Ikeda M. (2026) Proposing a Process Evaluation Methodology for Territorial Value Co-creation Activities in Local Revitalization Policies ISSN: 2432-4604 – The IAFOR International Conference on Arts & Humanities – Hawaii 2026 Official Conference Proceedings (pp. 217-222) https://doi.org/10.22492/issn.2432-4604.2026.18
To link to this article: https://doi.org/10.22492/issn.2432-4604.2026.18
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