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Dwi Annisa Pratiwi, Gadjah Mada University, IndonesiaAbstract
Digital activism is a form of social movement that utilizes digital media. In this article, the researcher specifically analyzes one form of digital activism through social media X related to the dissemination of social issues. This study aims to analyze how the #Julidfisabilillah movement was developed through the @erlanishere and @greschinov accounts, as well as how the digital dynamics of this activism in building public opinion. The method used is descriptive qualitative with primary data collection through observation of content and interactions on both @erlanishere and @greschinov accounts as well as semi structure interviews. The analysis was conducted using Vincent Mosco's political economy of media theory, with a focus on aspects of commodification, spatialization, and structuration. The research findings show that the commodification of the #Julidfiisabilillah Movement is a form of mass mobilization and increases global awareness of the conflict. Spatialization, shown by the acceleration of digital distribution through social media X and organizing digital activism, as a communication space and a means of inter ideological battle. Meanwhile, the social media accounts @erlanishere and @greschinov successfully led netizens' digital activism, contributing to the virality of #JulidFiiSabililah and becoming a key structuring pattern within the activism. This research also emphasizes the need for foresight in interpreting its influence on external parties outside the digital community.
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Conference: MediAsia2025Stream: Digital Media and Use of New Technology in Newsgathering
This paper is part of the MediAsia2025 Conference Proceedings (View)
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To cite this article:
Pratiwi D. (2026) Digital Activism Through #JulidFiSabililah on Social Media X, the Unity of Netizens Fighting Against the Zionist Israeli Army ISSN: 2186-5906 – The Asian Conference on Media, Communication & Film 2025: Official Conference Proceedings (pp. 235-247) https://doi.org/10.22492/issn.2186-5906.2025.19
To link to this article: https://doi.org/10.22492/issn.2186-5906.2025.19
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