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Nuthasak Polsri, King Mongkut’s University of Technology Thonburi, ThailandAbstract
In 2025, community-based tourism (CBT) has gained increasing momentum as part of the national tourism development strategy through participatory processes (Ministry of Tourism and Sports, 2021). CBT serves as a sustainable resource management tool that fosters local pride and cultural preservation. This study aimed to produce and evaluate a short film promoting CBT in Wang Ben Village, Thong Saen Khan District, Uttaradit Province, Thailand. The research adopted the 3P film production model (Pre-production, Production, Post-production) to develop the video, which was then evaluated by three experts and 40 participants. Data were collected using structured questionnaires and analyzed statistically to calculate means and standard deviations. The experts gave the video an overall average score of 3.39, indicating moderate satisfaction. The content was rated at 3.60 and production techniques at 3.70, reflecting high satisfaction. The sample group rated the overall video quality at 3.79, indicating high satisfaction. Content perception and satisfaction with production techniques both scored 3.58. Feedback highlighted that while the film was generally well-received, improvements could still be made. Expert recommendations included enhancing visual composition, color grading, lighting, and subtitle clarity to boost the film's overall effectiveness in promoting CBT.
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Conference: ACAH2025Stream: Media
This paper is part of the ACAH2025 Conference Proceedings (View)
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To cite this article:
Polsri N. (2025) A Research Study on Short Film Production for Promoting Community-Based Tourism in Wang Ben Village, Thong Saen Khan District, Uttaradit Province, Thailand ISSN: 2186-229X – The Asian Conference on Arts & Humanities 2025 Official Conference Proceedings (pp. 477-482) https://doi.org/10.22492/issn.2186-229X.2025.38
To link to this article: https://doi.org/10.22492/issn.2186-229X.2025.38
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