Author Information
Yukolwat Bhakdechakriwut, Srinakharinwirot University, ThailandAthip Techapongsatorn, Srinakharinwirot University, Thailand
R-thittaya Supsinwiwat, Srinakharinwirot University, Thailand
Abstract
This research examines the factors influencing university students' decision-making in selecting travel destinations and how these factors affect travel behavior. This quantitative study employs survey research, with data collected from 406 university students using questionnaires. The data were analyzed using multiple regression statistics to identify key influential factors. The study found that the majority of respondents rated their opinions on travel decision-making factors at the highest average level (4.36). The top three factors agreed upon by the respondents were safety (4.48), price (4.47), and environment (4.45), respectively. Hypothesis testing revealed that culture and history, travel convenience, sustainability, worthiness, price, experience creation, and self-development travel are significant travel decision-making factors that statistically influence travel behaviour at the .05 level.
Paper Information
Conference: ACAH2025Stream: Media
This paper is part of the ACAH2025 Conference Proceedings (View)
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To cite this article:
Bhakdechakriwut Y., Techapongsatorn A., & Supsinwiwat R. (2025) Factors Influencing University Students’ Travel Destination Selection Decision ISSN: 2186-229X – The Asian Conference on Arts & Humanities 2025 Official Conference Proceedings (pp. 369-377) https://doi.org/10.22492/issn.2186-229X.2025.29
To link to this article: https://doi.org/10.22492/issn.2186-229X.2025.29
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