Abstract
The objective of this research is to examine the feasibility of designing a visual language that can be employed in Ringaal crafts, one of Uttarakhand's many traditional craft forms. By examining the forms and colours found in Uttarakhand's cultural traditions, architecture, and natural resources, the research aims to create visual design patterns for application to Ringaal craft products. Although colour referencing is frequently adopted in other industries, there is a lack of prior studies focusing on its application in craft design. This study investigates how visual design elements influence product aesthetics and contribute to crafting a distinctive local identity for Ringaal products. The research gathered 16 photographs depicting Uttarakhand's culture, nature and architecture. These were processed by Visual Designers to derive colour palettes for application on Ringaal products by artisans. An Aesthetic Pleasure Value (APV) rating was obtained with assistance of three Communication Design specialists. The study compared APV scores for 60 craft products with patterns (CWP) and without patterns (CWoP), finding a significant difference: CWoP (Mean = 22.16, SD = 2.19) and CWP (Mean = 27.33, SD = 2.62). The study shows that the integration of design elements escalates the beauty of products to higher levels. This study contributes to the field of visual communication in craft design, offering insights into using local visual elements to enhance traditional crafts. Additionally, the color palettes developed could be applied to products such as home appliances and stationery, expanding their aesthetic appeal while fostering a connection to Uttarakhand’s cultural and natural heritage.
Author Information
Soumitra Bhattacharya, UPES, India
Naveen Kumar, UPES, India
Debkumar Chakrabarti, UPES, India
Paper Information
Conference: BAMC2024
Stream: Cultural Studies
This paper is part of the BAMC2024 Conference Proceedings (View)
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To cite this article:
Bhattacharya S., Kumar N., & Chakrabarti D. (2025) A Study of Visual Language Extraction From Uttarakhand’s Cultural and Natural Resources for Application in Ringaal Craft Design ISSN: 2435-9475 – The Barcelona Conference on Arts, Media & Culture 2024: Official Conference Proceedings (pp. 259-270) https://doi.org/10.22492/issn.2435-9475.2024.24
To link to this article: https://doi.org/10.22492/issn.2435-9475.2024.24
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