In this current disruptive, diverse world of digital economy and globalisation, classroom design for students in business management field to prepare them to face and embrace the dynamic world full of differences could be challenging. Through experiential classroom design, students could have the possibility to encounter different worldview from fieldwork, which could eventually broaden their perspectives, preparing them for the diversified environment of the real business world. This study aimed to explore the experiential learning techniques used in an undergraduate business management course in Thailand to broaden students’ perspectives. The classroom was designed for students to directly encounter and interact with business entrepreneurs, to learn from their experiences on business techniques used through economic challenges. Qualitative methods of participant observation and in-depth interview were used in data collecting and analysis. It was found in this study that the experiential classroom design could provide students opportunity to gain different perspectives, broadening their understanding on real-world business management.
Kant Thongtawee, Valaya Alongkorn Rajabhat University, Thailand
Stream: Learning Experiences
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