Design competitions are often thought as a tool for creating new trends and ideas, so they are widely used in various countries around the world to find good ideas. Participating in the design competition has become an evaluation index for critical teaching achievements of colleges and universities in Taiwan. A lot of design competitions have been included into the design curriculum. In the past ten years, students have achieved outstanding performances in the thematic advertising design competition, which has been recognised by academic fields. However, when students demonstrate excellent designing skills, does it really mean that the training involved in the design competition has the values and fit the goals of design education? And do the students really have good results in design education? These questions are worthy of further study. This project invites industry experts and academic advertising design scholars to understand the value and goals of designing educational talents. The results of the study can be used as a reference for future curriculum design.
Ching-Jung Fang, Ming Chuan University, Taiwan
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