Author Information
Pipatpong Fakfare, Bangkok University, ThailandManeenate Worrachananun, Bangkok University, Thailand
Abstract
As digital overuse increasingly undermines psychological well-being, digital detox tourism has emerged as a strategic response. This study examines how destination-level attributes shape tourists’ cognitive awareness of digital overuse—a key psychological outcome of disconnection. Drawing on the Stimulus–Response (S–R) model, six environmental stimuli are assessed: natural remoteness, low connectivity infrastructure, destination narrative framing, availability of analog activities, perceived safety while disconnected, and social norms supporting detox. Data from 185 participants at wellness retreats in Thailand were analyzed using PLS-SEM and Importance–Performance Map Analysis (IPMA). Results show that all six attributes significantly influence awareness, with analog activities, low connectivity, and safety perceptions being the most impactful and well-performing. IPMA further reveals strategic priorities for experience design. This study extends S–R theory to digital well-being contexts and offers actionable insights for destination planners and wellness managers seeking to cultivate environments that promote reflective disengagement and cognitive recalibration in the digital age.
Paper Information
Conference: PCAH2026Stream: Other Humanities
This paper is part of the PCAH2026 Conference Proceedings (View)
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To cite this article:
Fakfare P., & Worrachananun M. (2026) Prioritizing Destination Attributes That Shape the Digital Detox Tourism Experience ISSN: 2758-0970 The Paris Conference on Arts & Humanities 2026: Official Conference Proceedings (pp. 21-33) https://doi.org/10.22492/issn.2758-0970.2026.3
To link to this article: https://doi.org/10.22492/issn.2758-0970.2026.3
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