Conference: ACSS2018

Applying Logistic Regression Analysis to Determine the Service Quality Factors Affecting on Consumer Satisfaction Toward Low Cost Airlines in Thailand

In recent years, Thai low cost airline market has been significantly growing. Because of the rebound of Thai economy and economic policy of government to stimulate people consumption and tourism increasing more holidays, the amount of sales in Thai low cost airlines were increased dramatically. Thailand has 3 major low cost airline providers, namely Thai