Month: November 2015


A Business Model of Low Cost Carrier in Indonesia (The Influence of Perceived Advertising Spending and Price Deals on Brand)

This research aims to analyze the influence of the elements of marketing communication mix, especially the influence of advertising as seen from the perspective of the consumer (perceive advertising spending) and price deals on brand equity. Measurements were taken from the research variables by determining how much the relationship between variables. Descriptive analysis is used


Assessing Tourism Destination Image and Spatial Pattern using Opinion Mining Analysis

Footprints of tourism activities from tourists are significantly increased in social medias with its maturity in recent years. More tourists use the platform of social media to present their travel records. Thus, the content of travel records include tourists’ mood during journey, comments of scenic spots visited, spatio-temporal information and other important information about tourists