A Research on Interactive Augmented Reality Applied in Product Advertisement – A Case Study of External Product Package

Abstract

Due to the rapid development and rising popularity of mobile device, product advertisements and marketing can be presented in a more creative way. Augmented reality can combine reality with the scenario of virtual world and bring more business value. This research proposes an interactive augmented reality application applying to advertising of external product package and develop a unique product propaganda that is different from traditional advertising and general digital advertising.
This research plans to apply augmented reality technology, interactive interface and 3D animation to product advertisement. We want to present lively and vivid 3D animation for products by using mobile devise scanning the external package. Furthermore, users can touch the screen with interactive interface and scenario so as to express brand story and experience product flow. By this way, we can achieve the goal for promoting interactive advertisement.
The research method adopts literature review, system prototyping, questionnaire and interview to evaluate user’s purchase intention and product satisfaction.
The research’s expected result includes: (1) Implement of prototype for interactive augmented reality product. (2) Using questionnaire and interview to evaluate the prototype, expecting to achieve promotion of purchase intention and product satisfaction.

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Author Information
Ching-Hsuan Lin, National Yunlin University of Science & Technology, Taiwan
Chao-Ming Wang, National Yunlin University of Science & Technology, Taiwan

• Category: Technology and Applied Sciences

Posted by James Alexander Gordon

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