Abstract
The aim of the study is to assess the factors related to the following; risk preference, risky decision making and risk taking behavior in male and female adolescent students. The conceptual framework of this study illustrates seven variables such as age, gender, parenting, perceived peer norms or peer pressure, risk preference, risky decision making, and risk taking behavior. The study consists of 400 male and female high school students in Krabi, Thailand. Questionnaires were used to gather information. Multiple regression analysis was used to measure relationship of the factors related to risk preference, risky decision making and risk taking behavior.The findings of the study revealed significant relationship of the factors (gender, parenting and peer perceived norms). These findings support the idea that adolescents are more inclined toward risky behavior and risky decision making than adults and that peer influence plays an important role in one’s risky behavior during adolescence.
Author Information
Supattra Laksanajan, Srinakharinwirot University, Thailand
Sittipong Wattananonsakul, Srinakharinwirot University, Thailand
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